Scalable interiors for retail concepts: a proven approach since 1968
The secret of successful retail concepts? It’s the power of repetition. The Beerens Group creates recognisable, scalable interiors for retail, with irresistible appeal.
Whichever branch your customer walks into, the atmosphere, layout and appearance ensure that it feels familiar. Combined with the right products, presented in a clear and organised manner, this ensures long-term commercial success.
Functional or refined: which type of interior suits your retail concept?
- Functional custom-made interiors for retail concepts
From cabinetry to seating and elements that boost the profitability of your concept, our functional custom-made interiors for retail ensure short lead times and a better ROI.
For functional custom-made interiors, we can use our BMS® shelving system as a base, enhanced with details that make your interior unique.
We do this for clients across many sectors, including garden centres, supermarkets, DIY stores, clothing shops, drugstores, telecom specialists, and petrol stations.
- Refined custom-made interiors for retail concepts
The Beerens Group creates refined custom-made interiors for brands and clients in the premium segment.
The difference lies primarily in the choice of more luxurious materials and the level of detailing. The vast majority of interior elements are completely unique and specifically developed for a single concept.
The teams delivering refined custom-made interiors work for concepts targeting consumers who value atmosphere and experience. A good example of this is Rituals.
What type of retail interior can we assist you with?
Functional interiors?
Refined interiors?
BMS® retail shelving, indispensable in interiors for retail concepts





Chances are you’ve picked up a product from the shelves of our BMS® system (Beerens Metal Shelving) countless times in your life.
With our own retail shelving system, we can provide every type of retail concept with durable and distinctive interiors. The configuration possibilities are virtually endless. In addition, we can provide custom-made steel furniture. Our wood production department can also create unique wooden finishes for standard shelving.This is how we support strong retail concepts in terms of interiors
Together with you and any partners, we develop a detailed plan for the cost-effective production of every piece of furniture in the design. We create prototypes for approval.
Dedicated project manager(s) per account and per project ensure a smooth process. You have a single point of contact within the Beerens Group, so adjustments, new requests, and questions are handled quickly.
Once the drawings or prototypes are approved, we procure all materials efficiently and start production. All choices and details are documented for future, repeat orders.
With our own transport fleet, we ensure timely delivery of materials anywhere in Europe. Since we often work for clients who are ‘always open to customers,’ we understand the importance of tight schedules better than anyone.
Within the Beerens Group, various specialised teams ensure swift and flawless installation. The benefit of serial production: over time, our colleagues become more familiar with your interior and shelving plan than your own staff.
All furniture and interior components for your serial interior concept can be held in stock in our exceptionally spacious warehouse. For some retail chains, we even keep complete store interiors in stock, enabling us to respond rapidly to expansion or emergencies.
We have our own engineers, draughtsmen, fitters, logistics team and all the services needed to fully support you through the development and roll-out of your retail concept. This includes comprehensive client-specific stock holdings, enabling us to execute your plans immediately when time is of the essence.
Your retail concept operates 24/7. We've adapted our service level accordingly.
Years-long partnership with Zeeman
Zeeman has chosen Beerens Group as a permanent interior partner since 2007. Jeroen Beerens, director/owner of Beerens Group, says: “Zeeman places full trust in us to provide store interiors in five countries.”
Scalable interior for Wereldhave shopping centres
The Beerens Group is responsible for the interiors in Wereldhave shopping centres across the Netherlands and Belgium. Functional and decorative furniture together create the right atmosphere, while our optimised process delivers scalability benefits for Wereldhave.
Discussing the ideal interior design concept for your retail formula?

"I would be delighted to hear your ideas and connect you with the appropriate individuals within the Beerens Group."



