
As consumers walk through the familiar Zeeman shops, they experience – often unconsciously – the result of years of collaboration between Zeeman and the Beerens Group. Jeroen Beerens, director/owner of the Beerens Group, explains: “The interior design for Zeeman contributes to an inviting and well-organised shopping experience, with a focus on affordable quality.”
The Beerens Group provides the complete shop interior for Zeeman shops. This includes, among other things, the wooden cash register furniture, the steel wall displays and the so-called central square, with various sales tables and display furniture.
The furniture and components are robust and cost-efficient, making them a perfect fit with the Zeeman philosophy. In combination with the custom-made wooden elements from our factory in Rijen, this creates a distinctive whole: clear, functional and inviting. The sales tables and display furniture provide an optimal overview, while smart product displays at eye level entice customers to discover new products.
As an interior design partner of Zeeman, the Beerens Group provides scalable flexibility. “We always have no fewer than 30 complete Zeeman interiors in stock in our spacious warehouse.”, says Jeroen Beerens. “This enables Zeeman to open a new branch very quickly (when necessary). We have all the expertise in-house to take care of everything for Zeeman. Engineering, production, logistics, assembly and more: we are the one-stop shop for scalable interior concepts.”
With branches spread across Europe, consistency is essential. The Beerens Group ensures that a customer in Amsterdam has the same shopping experience as in Barcelona. We now supply interiors for five of the eight countries in which Zeeman operates. To this end, we have developed a flexible distribution system:
Our partnership with Zeeman demonstrates what is possible when expertise, infrastructure and a long-term vision come together. From in-house production to international implementation, from stock management to assembly – it is this complete control of the chain that makes the difference in the successful roll-out of retail concepts on a large scale.
Are you seeking a partner who can translate your retail concept into a scalable shop formula? Who understands that every detail counts, but also keeps sight of the bigger picture? With over 55 years of experience in (international) retail and B2B interiors, we can turn your ambitions into reality.

"I would be delighted to hear your ideas and connect you with the appropriate individuals within the Beerens Group."